The moat under the engine

One Blueprint. Every product gets sharper.

The Blueprint is the shared context layer under the Startup Engine. Every product reads and writes to it, so a decision made in one system informs every other one. Included in every plan.

See the plans See the five products

What it holds

Six categories of context, one truth.

The Blueprint is not a database of everything. It is six categories of context every founder needs, curated by the product that knows each one best.

Buyer intelligence

ICP definitions, buying committees, personas, objections, and the exact wedge that separates you from the top three alternatives.

Market opportunity

TAM signals, category maturity, demand indicators, competitive matrix, and pricing anchors specific to your segment.

Positioning + messaging

What you say and to whom, versioned. Every product reads from the same source so the outbound sounds like the landing page.

Operational state

What has been shipped, what launched, what is broken, what is pending. Not a report; a running memory the products act on.

Customer memory

Every conversation, every deal, every support ticket, every knowledge document, indexed and available to every product.

Readiness + risk

Compliance status, security posture, operational maturity, scale gaps. What enterprise buyers will find before they ask.

How it grows

Five products in. One Blueprint out.

Each product contributes what it knows best and reads what it needs. The order matters: Lens seeds it, and the rest compound.

Cafiyn Lens

Writes: ICPs, buyer committees, competitor teardowns, positioning wedges, Market Viability Score, demand signals.

Reads: Nothing yet: Lens seeds the Blueprint from scratch.

Cafiyn Centrix

Writes: Launch status across deploy, marketing, funnel, health, and feedback; milestones hit and missed.

Reads: ICP, positioning, and target buyers to prepare the launch surface.

Cafiyn FlyWheel

Writes: Wheels processed, prospect responses, meeting outcomes, closed accounts, channel performance.

Reads: ICP, buyer intel, positioning, and offer to run outbound that already sounds like you.

Cafiyn Ops

Writes: Task completion, CRM activity, support resolution, knowledge growth, live Business Pulse metrics.

Reads: Every prior write. The Blueprint becomes the memory of the business.

Cafiyn GrowX

Writes: Enterprise readiness gaps, compliance status, scale-intelligence recommendations.

Reads: Everything. GrowX reasons about the whole company; it needs the whole Blueprint to say anything useful.

Why it matters

The moat is not the products. It is what they share.

A stitched SaaS stack can imitate any single Cafiyn product. It cannot imitate the shared Blueprint that makes each product sharper than its standalone equivalent.

Compounding by design

Every action in one product makes every other product sharper. A stitched SaaS stack has to build compounding one integration at a time; the Blueprint is compounding by architecture.

Portable across products

A single Blueprint per business. Move to a new tier, add a product, drop one, the context follows you. Nothing to re-onboard.

Private by default

Your Blueprint is scoped to your business only. What you ask any Cafiyn product is never training material for anyone else. Privacy, security, and transparency come first.

One truth, one bill

One place your buyer intel, positioning, operations, and readiness live. One invoice. One login. The reason founders pick Cafiyn over five separate SaaS bills.

Pricing

The Blueprint is included in every plan.

No add-on fee. No per-seat surcharge. The Blueprint grows with whichever products you use and moves with you as you upgrade.

Ignition

Get the pipeline moving.

$29/mo

billed monthly, cancel anytime

The BlueprintShared context layer under every product. Included, always.
FlyWheel StarterBase allocation of Wheels. Email channel. Native Lens-ICP integration.
Centrix (Free)Launch monitoring across deploy, marketing, funnel, health, and feedback.

Not in this plan:Lens, Ops, GrowX

Start Ignition

Trajectory

Add validation to the pipeline.

$39/mo

billed monthly, cancel anytime

The BlueprintSeeded by Lens the moment you run your first assessment.
FlyWheel StarterBase allocation of Wheels. Email channel. Native Lens-ICP integration.
Lens10 opportunity assessments a month. Seeds the Blueprint every product reads.
Centrix (Free)Launch monitoring across deploy, marketing, funnel, health, and feedback.

Not in this plan:Ops, GrowX

Start Trajectory

Orbit

The full engine, connected.

$49/mo

billed monthly, cancel anytime

The BlueprintWritten to and read by four products. Compounds fastest here.
FlyWheel StarterBase allocation of Wheels. Email channel. Native Lens-ICP integration.
Lens10 opportunity assessments a month. Seeds the Blueprint every product reads.
Centrix (Free)Launch monitoring across deploy, marketing, funnel, health, and feedback.
Ops StarterTasks, CRM Lite, Support Lite, Knowledge, Business Pulse. One workflow.

Not in this plan:GrowX (Command only)

Start Orbit

Command

Higher volumes. Bigger teams.

Custom

volume, seats, and support tuned to you

The BlueprintFull engine writes and reads. Enterprise data residency options.
Everything in OrbitEvery product in the engine, unlimited seats, priority support.
Higher Wheel volumesFlyWheel Growth or Pro tier plus overage packs.
Ops ProAlert routing, 30+ integrations, and enterprise-grade connectors.
GrowX early accessSkip the waitlist. Design-partner status when GrowX opens.
Founder-led onboarding + SLAsCustom SLAs, security review, and a direct line to the founding team.

Talk to us

All prices in USD. Billed monthly, cancel anytime. Full plan comparison at /pricing.

Blueprint questions

Seven honest answers about the layer under everything.

Is the Blueprint a product I buy separately?

No. The Blueprint is the shared context layer under every Cafiyn product. It is included in every plan (Ignition, Trajectory, Orbit, Command) and grows with every product you use. There is no add-on price for it.

What actually lives in the Blueprint?

Buyer intelligence, market opportunity, positioning and messaging, operational state, customer memory, and readiness / risk signals. Every category is scoped to your business only and updated by whichever product wrote or observed it.

How does the Blueprint compound?

Every action in one product writes to the Blueprint; every other product reads from it. Lens seeds it with market context; Centrix updates it as you launch; FlyWheel enriches it with outbound signal; Ops records the operational reality; GrowX reasons about the whole. Each write makes every future read sharper.

Is my Blueprint used to train Cafiyn or anyone else?

No. Your Blueprint is scoped to your business only. What you ask any Cafiyn product is not training material for anyone else. Privacy, security, and transparency come first.

What happens to the Blueprint if I cancel?

You can export it at any time in a portable format. If you cancel, you keep the export. We keep no operational copy beyond the retention window in our privacy policy.

Can I use the Blueprint outside Cafiyn products?

Read-only access via an export API is on the roadmap for Command customers. The whole point of the Blueprint is that it stays live inside the engine; static exports are for portability and audit, not day-to-day use elsewhere.

Where does the Blueprint live physically?

Cafiyn Cloud today. Command customers can opt into regional data-residency (EU, US, IN) as those regions come online. Enterprise-grade encryption at rest and in transit; least-privilege access; audit trails.

Ready when you are

Start the Blueprint on your first Wheel.

Every plan starts writing to your Blueprint from day one. The more you use, the sharper every product gets.

Start with FlyWheel See all plans