Consent & Marketing Communications Policy

Purpose

Cafiyn Innovations LLP ("Cafiyn", "Company", "we", "our", or "us") is committed to conducting marketing, communications, and outreach activities in a transparent, lawful, and respectful manner.

This Consent and Marketing Communications Policy explains:

• How consent may be obtained
• Types of communications we send
• Your communication preferences
• How to withdraw consent
• Your rights relating to marketing communications

This Policy should be read together with our Privacy Policy and Terms of Service.

Scope

This Policy applies to:

• Website visitors
• Prospective customers
• Customers
• Business contacts
• Event attendees
• Webinar participants
• Newsletter subscribers
• Individuals who submit inquiries through our Services

Types of communications

Service communications

Communications necessary to provide Services. Examples include:

• Account notifications
• Security alerts
• Billing notices
• Service announcements
• Incident notifications
• Policy updates
• Operational communications

These communications are considered necessary for service delivery and may be sent regardless of marketing preferences.

Marketing communications

Communications relating to:

• Product updates
• Feature announcements
• Industry insights
• Newsletters
• Educational materials
• Events and webinars
• Promotions
• Product demonstrations

Marketing communications are provided on an opt-in or otherwise legally permitted basis.

Sales communications

Communications regarding:

• Product inquiries
• Requested demonstrations
• Requested consultations
• Subscription discussions
• Commercial opportunities

These communications may be sent in response to user requests or legitimate business interactions.

How consent may be obtained

Consent may be obtained through:

• Website forms: submission of contact forms, demo requests, waitlist applications, webinar registrations, event registrations, or newsletter signups
• Customer registration: account registration or onboarding activities
• Written communication: email communications requesting information, support, demonstrations, or commercial engagement
• Event participation: participation in webinars, conferences, workshops, or related events where communication preferences are disclosed

Information used for communications

Depending on the nature of the interaction, Cafiyn may process:

• Identity information: name, full name
• Contact information: email address, telephone number
• Professional information: job title, organization, department
• Preference information: subscription preferences, communication preferences, product interests

Legal basis for communications

Where applicable, communications may be based on:

• Consent: where an individual voluntarily subscribes or opts in.
• Contractual necessity: where communications are necessary to provide Services.
• Legitimate business interests: where permitted by applicable law and where such communications are relevant to an existing business relationship.
• Legal obligations: where communications are required by law or regulation.

Consent management

Individuals may:

• Grant consent
• Refuse consent
• Modify preferences
• Withdraw consent

Consent choices shall be respected subject to legal, operational, and contractual requirements.

Withdrawal of consent does not affect processing conducted before withdrawal.

Withdrawing consent

Marketing communications may be discontinued by:

• Email unsubscribe: using the unsubscribe mechanism provided in applicable communications.
• Direct request: sending a request to infosec@cafiyn.com.

Reasonable efforts will be made to process requests promptly, and in any case within the timelines required by applicable law.

Service communications cannot always be disabled

Certain communications are necessary for:

• Service operation
• Security
• Billing
• Legal compliance
• Contract administration

Users may continue to receive such communications even after opting out of marketing communications.

Communication preferences

Individuals may request changes regarding:

• Newsletter subscriptions
• Product updates
• Event invitations
• Promotional communications
• Educational content

Preference requests may be submitted using the contact information provided in this Policy.

Third-party communication tools

Cafiyn may use third-party service providers to facilitate communications, including:

• Email delivery providers
• CRM platforms
• Marketing automation platforms
• Event management platforms

Such providers may process Personal Data solely for purposes authorized by Cafiyn and subject to applicable contractual obligations.

Communication security

Cafiyn implements reasonable safeguards designed to protect communication-related information.

However, email is not inherently secure and internet communications may involve risks. Users should avoid transmitting highly sensitive information through unsecured channels.

Communication frequency

Cafiyn seeks to ensure communications remain relevant and reasonable. Communication frequency may vary depending upon:

• Customer relationship
• User preferences
• Product interests
• Service usage
• Event participation

Cafiyn does not guarantee any specific communication frequency.

Prohibited use of contact information

Cafiyn does not:

• Sell email lists
• Sell telephone numbers
• License personal contact information to unrelated third parties for marketing purposes

Any sharing of information shall be governed by our Privacy Policy and applicable law.

Children's communications

Our Services are not directed toward children.

Cafiyn does not knowingly solicit marketing subscriptions from individuals under the applicable age of consent.

Data retention

Communication-related information may be retained for:

• Relationship management
• Compliance purposes
• Audit requirements
• Security purposes
• Legitimate business needs

Retention periods may vary depending on legal and operational requirements.

Compliance with applicable law

Cafiyn intends to conduct communications in accordance with applicable laws and regulations, including:

• Digital Personal Data Protection Act, 2023 (India)
• Anti-spam requirements where applicable
• Privacy and consumer protection obligations

Nothing in this Policy shall require Cafiyn to violate applicable law.

Policy modifications

Cafiyn may update this Policy periodically to reflect:

• Legal developments
• Operational changes
• Product changes
• Business requirements

Updated versions shall be published with a revised effective date.

Contact information

Marketing, communication preferences, privacy, and consent requests: infosec@cafiyn.com

Questions regarding consent, subscriptions, marketing communications, communication preferences, or privacy-related concerns should be directed to the above contact.