Purpose
Cafiyn ("Cafiyn", "Company", "we", "our", or "us") is committed to conducting marketing, communications, and outreach activities in a transparent, lawful, and respectful manner .
This Consent and Marketing Communications Policy explains:
- How consent may be obtained
- Types of communications we send
- Your communication preferences
- How to withdraw consent
- Your rights relating to marketing communications
This Policy should be read together with our Privacy Policy and Terms of Service.
Scope
This Policy applies to:
- Website visitors
- Prospective customers
- Customers
- Business contacts
- Event attendees
- Webinar participants
- Newsletter subscribers
- Individuals who submit inquiries through our Services
Types of communications
Cafiyn may send the following categories of communications.
Service Communications
Communications necessary to provide Services.
Examples include:
- Account notifications
- Security alerts
- Billing notices
- Service announcements
- Incident notifications
- Policy updates
- Operational communications
- These communications are considered necessary for service delivery and may be sent regardless of
- marketing preferences.
- Marketing Communications
- Communications relating to:
- Product updates
- Feature announcements
- Industry insights
- Newsletters
- Educational materials
- Events and webinars
- Promotions
- Product demonstrations
Marketing communications are generally provided on an opt-in or otherwise legally permitted basis.
Sales Communications
Communications regarding:
- Product inquiries
- Requested demonstrations
- Requested consultations
- Subscription discussions
- Commercial opportunities
These communications may be sent in response to user requests or legitimate business interactions.
How consent may be obtained
Consent may be obtained through:
- Website Forms
- Submission of:
- Contact forms
- Demo requests
- Webinar registrations
- Event registrations
- Newsletter signups
- Customer Registration
- Account registration or onboarding activities.
- Written Communication
Email communications requesting information, support, demonstrations, or commercial engagement.
Event Participation
Participation in webinars, conferences, workshops, or related events where communication preferences are disclosed.
Information used for communications
Depending on the nature of the interaction, Cafiyn may process:
- Identity Information
- Name
- Full name
- Contact Information
- Email address
- Telephone number
- Professional Information
- Job title
- Organization
- Department
- Preference Information
- Subscription preferences
- Communication preferences
- Product interests
Legal basis for communications
Where applicable, communications may be based on:
- Consent
- Where an individual voluntarily subscribes or opts in.
- Contractual Necessity
- Where communications are necessary to provide Services.
- Legitimate Business Interests
- Where permitted by applicable law and where such communications are relevant to an existing
- business relationship.
- Legal Obligations
- Where communications are required by law or regulation.
Consent management
Individuals may:
- Grant consent
- Refuse consent
- Modify preferences
- Withdraw consent
Consent choices shall be respected subject to legal, operational, and contractual requirements.
Withdrawal of consent does not affect processing conducted before withdrawal.
Withdrawing consent
Marketing communications may generally be discontinued by:
- Email Unsubscribe
- Using the unsubscribe mechanism provided in applicable communications.
- Direct Request
- Sending a request to:
- Email: infosec@cafiyn.com
- or
- Email: infosec@cafiyn.com
- Reasonable efforts will be made to process requests promptly.
Service communications cannot always
Be disabled
Certain communications are necessary for:
- Service operation
- Security
- Billing
- Legal compliance
- Contract administration
- Users may continue to receive such communications even after opting out of marketing
- communications.
Communication preferences
Individuals may request changes regarding:
- Newsletter subscriptions
- Product updates
- Event invitations
- Promotional communications
- Educational content
Preference requests may be submitted using the contact information provided in this Policy.
Third-party communication tools
Cafiyn may use third-party service providers to facilitate communications, including:
- Email delivery providers
- CRM platforms
- Marketing automation platforms
- Event management platforms
- Such providers may process Personal Data solely for purposes authorized by Cafiyn and subject to
- applicable contractual obligations.
Communication security
Cafiyn implements reasonable safeguards designed to protect communication-related information.
However:
- Email is not inherently secure.
- Internet communications may involve risks.
Users should avoid transmitting highly sensitive information through unsecured channels.
Communication frequency
Cafiyn seeks to ensure communications remain relevant and reasonable.
Communication frequency may vary depending upon:
- Customer relationship
- User preferences
- Product interests
- Service usage
- Event participation
- Cafiyn does not guarantee any specific communication frequency.
Prohibited use of contact information
Cafiyn does not knowingly:
- Sell email lists
- Sell telephone numbers
- License personal contact information to unrelated third parties for marketing purposes
Any sharing of information shall be governed by our Privacy Policy and applicable law.
Children's communications
Our Services are not directed toward children.
Cafiyn does not knowingly solicit marketing subscriptions from individuals under the applicable age of consent.
Data retention
Communication-related information may be retained for:
- Relationship management
- Compliance purposes
- Audit requirements
- Security purposes
- Legitimate business needs
- Retention periods may vary depending on legal and operational requirements.
Compliance with applicable law
Cafiyn intends to conduct communications in accordance with applicable laws and regulations,
including:
- Digital Personal Data Protection Act, 2023 (India)
- Anti-spam requirements where applicable
- Privacy and consumer protection obligations
- Nothing in this Policy shall require Cafiyn to violate applicable law.
Policy modifications
Cafiyn may update this Policy periodically to reflect:
- Legal developments
- Operational changes
- Product changes
- Business requirements
- Updated versions shall be published with a revised effective date.
Contact information
Marketing and Communication Preferences
Email: infosec@cafiyn.com
Privacy and Consent Requests
Email: infosec@cafiyn.com
Questions regarding consent, subscriptions, marketing communications, communication preferences, or privacy-related concerns should be directed to the above contacts.