Which startup guide should I read first?
If you have an idea and no customers, start with the Founder Rulebook, then the case studies for what the public record shows about first customers. If the product is built and launch is next, start with the Launch Guide. If you are already live and the operation is the problem, start with the Operations Guide. If an enterprise buyer is asking security questions, go straight to Enterprise Readiness.
Are these guides specific to any vendor or product?
No. All seven guides are vendor-neutral and name competing tools by name, including tools Cafiyn does not sell and never will. Three of them (the launch, operations, and enterprise readiness guides) were originally Cafiyn product pages and were rewritten as neutral guides when those products were discontinued. Cafiyn products are mentioned only where they are genuinely the subject.
How often are the guides updated?
Each guide carries its own last-updated date and is revised when something it asserts stops being true: a tool changes its pricing model, a channel degrades, a compliance requirement shifts. The case study library is corrected whenever a better primary source supersedes a reported one, and the date changes when it is.
Is there a version of this with real case studies rather than advice?
Yes. The case study library covers 14 companies with every claim linked to its source, each source marked primary or reported, and an explicit note on each one about which moves are still replicable in 2026 and which belonged to a year that has closed. Four of the fourteen are failures, and the base-rate section corrects the startup failure statistics most articles still quote.
What does the Cafiyn Startup Guide cost?
Nothing. Every guide and the case study library are free to read, with no signup, no email gate, and no download form. Cafiyn sells two products, Cafiyn Lens and Cafiyn FlyWheel, and they are linked from the guides where relevant, but nothing here is gated behind them.
Who writes these guides?
The Cafiyn team, led by founder CKS, writing from building and selling B2B software. Where a guide states a fact that came from somewhere else, it links to the source. Where it states an opinion, it says so.